Building the "Sustainable" Category in Grocery

1/3 of food is wasted before it's consumed.

65%

Of consumers want to buy sustainable brands.

90%

Of consumers will pay 10% more for sustainable products.

Our sensors + algorithms can listen to fruits and veggies talk and interpret shelf life. We use this to make more sustainable supply chain decisions.

We are launching a sustainable category of produce

Always at peak freshness & handled in the most carbon-optimal way.

Grown by family-run farms
with a commitment to sustainability
‍

Choose Sustainable in the Produce Aisle

We work with suppliers with the most advanced sustainability practices in the farm, orchard, and distribution center.

We use our technology to ensure produce makes its way through the supply chain in the most sustainable way possible, reducing waste.

We make sure produce makes its way to the grocery shelf at peak freshness for the best consumer experience.

strella for packing

STRELLA for retail

STRELLA for importers

STRELLA for all