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Much of the fruits and veggies we eat are grown by family-run operations in the US. Farmers do an incredible job maximizing the use of their natural resources to ensure the land can continue to provide 50-100 years down the road.
Learn more about US apples
Once produce has been grown, it must be sent all across the world before it goes bad. Distributors are experts in moving produce, from importing fruits on containers to hauling it cross-country on trucks.
Retailers are at the end of the big game of hot potato that we play with produce, and are responsible for making sure customers get the freshest possible experience. Retailers move hundreds or even thousands of different types of produce through their warehouses every day to bring food to our tables.
How do you know whether your produce has been sustainably grown and transported? We’re partnering with folks all across the chain to bring you visibility into your daily buying decisions.
Learn more about store sustainability
Every individual in the food supply chain does their best to reduce waste. However, there is currently no guardian angel watching over fruits and veggies as they pass from hand to hand. There is also very little information on quality.
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Katherine Sizov is only two years out of college, but her high-tech sensors — which monitor ethylene, a gas key to the ripening of fruits and vegetables — are keeping watch over 15 percent of U.S. apples.
Strella is featured in IBM's New Creators series, where Jay and Katherine describe the importance of creativity behind their work.
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