An abstract illustration of a peach

How can Strella help you?

An overhead shot of a worker using a forklift to move many boxes of apples
strella for packers

Improve packouts with real time maturity monitoring

A close up of vertically sliced peppers  to allow you to see the core
STRELLA for retailers

Reduce shrink & improve quality in grocery

A warehouse filled with boxes of product
STRELLA for importers

Predict container maturity & improve slotting decisions

Shot of vertically sliced apples moving in and out of frame
STRELLA for all

Support sustainable efforts in agriculture

Where does our food come from?

We take for granted that many grocery stores have dozens of fresh produce options available 24 hours a day, 7 days a week. But how is it produced?

An abstract illustration of a lime

The Farmer

Much of the fruits and veggies we eat are grown by family-run operations in the US. Farmers do an incredible job maximizing the use of their natural resources to ensure the land can continue to provide 50-100 years down the road.

Learn more about US apples
Produce boxes on the side of the road

The Distributor

Once produce has been grown, it must be sent all across the world before it goes bad. Distributors are experts in moving produce, from importing fruits on containers to hauling it cross-country on trucks.

A warehouse filled with boxes of produce

The Retailer

Retailers find themselves at the culmination of the intricate game of hot potato played with produce, bearing the responsibility of ensuring customers enjoy the freshest possible experience. They manage the movement of hundreds, or even thousands, of various produce types through their warehouses each day, ultimately bringing food to our tables.

The produce aisle of a supermarket

You! The Customer

How do you know whether your produce has been sustainably grown and transported? We’re partnering with folks all across the chain to bring you visibility into your daily buying decisions.

Learn more about store sustainability
An upclose image of various product like kale, tomatoes, and carrots

Why is there so much waste?

Every individual in the food supply chain does their best to reduce waste. However, there is currently no guardian angel watching over fruits and veggies as they pass from hand to hand. There is also very little information on quality.

An abstract illustration of a pear and avocado

That’s where we come in

We listen to fruits and veggies as they ripen to help everyone in the journey make the best decision for produce.

Whether it’s helping a supplier store their apples, an exporter ship and slot kiwis, or a retailer bring the freshest and perfectly ripe bananas, we are there every step of the way.

Still Curious?

Strella Biotechnology 2023: We Are a Team Passionate About Building a Better Future!


Strella wins the Seattle Geekwire pitch competition.


Katherine Sizov is only two years out of college, but her high-tech sensors — which monitor ethylene, a gas key to the ripening of fruits and vegetables — are keeping watch over 15 percent of U.S. apples.

Washington Post

Strella is featured in IBM's New Creators series, where Jay and Katherine describe the importance of creativity behind their work.

Upclose shot of thinly sliced cucumbers stacked vertically on top of each other

Increase quality, save millions

Get started with fresher solutions today

Contact Us