Where are the Ripest Apples?
Strella is developing a biosensor that can predict the maturity of virtually any fresh fruit. Our sensors are installed in controlled atmosphere storage rooms, monitoring apples as they ripen. That way, packers and distributors know where the ripest apples are for their customers, thus minimizing spoilage and quality downgrade costs.
- 22% of all produce is wasted in distribution along the food supply chain
- This results in $1.2B in produce losses in the U.S annually
We minimize food waste and maximize produce margins
Packers Lack Data
Controlled atmosphere (CA) storage rooms are sealed most of the season, and cannot be efficiently monitored via inspection.
We mimic natural mechanisms found in fruits to monitor fruit ripeness by measuring ethylene gas. This allows us to match the gold standard of precision with ease-of-use and affordability.
The Strella Solution
We offer a novel sensing technology that allows for easy decision making. Strella's biosensor, coupled with a user-friendly UI, allows packers to tell where their under-ripe, maturing, and readiest CA storage rooms are.
Our current market is U.S apple packers and distributors, which represent a $4B produce industry. However, since our technology can be applied to a variety of different fruits, we are working to expand to other markets, such as bananas and pears. For more information, please refer to our pitch deck.
Katherine SizovFounder, CEO
Reginald LamauteVP Technical Strategy
Zuyang LiuVP Engineering
We look forward to hearing from you. Please let us know your comments, concerns, or suggestions.